Teeth Whitening In The News!

"Exceedingly bright, white teeth have become so common... that people who undergo the bleaching... should be required to hand out sunglasses before flashing a smile.

Celebs including Jon Bon Jovi, Oprah Winfrey, Brad Pitt, Angelina Jolie, Jessica Simpson, Nick Lachey, Britney Spears, Cheryl Hines, Eva Longoria and Tom Cruise — plus many more — have gleaming white smiles, probably as a result of... bleaching."


"Teeth whitening can be an effective way to lighten the existing shade of your teeth, yellowed by age and diet. The teeth are basically bleached but there is no damage done to the enamel."


"In general, people who use the products start to see a real difference when their teeth turn three shades lighter or more, according to Good Housekeeping..."


"Thinking of sprucing up your smile with at-home tooth-whitening products? Your pearly whites may indeed get pearlier….the review shows that the tooth-whitening products did what they promised to do — make teeth whiter. "


"Who wouldn’t want a smile as bright as Julia Roberts'? Well, thanks to modern cosmetic dentistry, we can all aspire to flashing a beautiful set of pearly whites."


More people are entering the world of teeth-brightening -- whether through their dentists' offices, grocery-store toothpaste and whitening strips or walk-in teeth-brightening centers. Some are professionals looking to improve their self-confidence. Many are aging baby boomers in search of yet another way to recapture the youthful appearance they had before years of smoking and drinking coffee, tea or red wine, not to mention their lack of flossing, darkened their pearly whites.


"There are a plenty of ways to whiten your teeth, using at-home kits or having them professionally brightened."


"It's like wearing a great outfit or wonderful accessory," says Wynn Okuda, DMD, national president of the American Academy of Cosmetic Dentistry (AACD). "Having your teeth whitened makes you feel good. Almost everyone wants whiter teeth these days," adds Melissa Ing, DMD, associate professor of prosthodontics at the University of Connecticut Health Center. "It's the number one aesthetic concern of my patients," she says.